Clubpub
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Clublpub is a line of merch sold by the Lansdowne Pub, out of Boston, ma. family-owned handmade 14k gold jewelry company that offers a wide range of sophisticated, edgy and modern jewelry. This social media campaign highlights Driiip, a new summer 2023 collection drop, and summer sale. I began this design process by playing with the organic shapes that naturally occur in chain necklaces. I started experimenting with collage and the pairing of contrasting elements such as blob-like shapes and modern bold type. The mix of elements give this social media campaign an edgy modern aesthetic. The color pallet is inspired by the very vibrant and lively colors that surround my environment during a northeastern summer. The greens and oranges play into the organic element while bringing a sense of boldness. |
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